standing of their social environment. The uses and gratification theory proved thereby to be an adequate background for the analysis of the results. Key words: uses and gratification theory, Facebook, adolescents, social network sites, social media Introduction Due to a dynamic development of the Web 2.0 and new trends in the social me- Variance explained by the model: R 2 =0.263 (26.3%) R 2 =0.320 (32%) Interestingly, broad social media use motives produced strong effects, which is in line with findings from uses and gratification theory (Blumler and Katz, 2020), for instance showing that among others, social motives play an important role in understanding social media Uses and Gratifications theory as developed by Bulmer and Katz suggests that media users play an active role in choosing and using the media. Bulmer and Katz believed that the user seeks out the media source that best fulfils their needs. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different As a sub-tradition of media effects research, uses and gratifications approach is suggested to be originally stemmed from a functionalist paradigm in the social sciences (Blumler & Katz, 1974). To some extent, however, functional theory on communication agrees with media's effects towards people. For example, a model often used in the theory The uses and gratification theory is a media theory that suggests that people use media to fulfill specific needs and gratify certain desires. According to this theory, people actively find and consume media that serves specific goals or satisfies certain needs rather than passively accepting whatever media is available to them. The Benefits Uses and gratifications theory (UGT) proposes that people choose to consume certain kinds of media because they expect to obtain specific gratifications as a result of those selections. In contrast to other theories about media, UGT focuses on the media consumer rather than the media itself or the messages the media conveys. Easy to understand guide to the Uses & Gratifications theory for students at both GCSE & A-Level. Sorry about the sound!!! Several studies have applied uses and gratifications to explain Internet usage. Like Bandura's social-cognitive theory, the uses and gratifications framework explains media use in terms of Uses and gratification theory (UGT) was applied to explain social networking site usage. Uses and gratifications theory (UGT) (Katz, Blumer, & Gurevitch, 1974) is a framework that explains how and why people actively seek out specific types of media. According to UGT, people receive gratifications through the media, which satisfy their Uses and Gratifications - Communication - Oxford Bibliographies Introduction General Overviews Core Texts Theoretical Underpinnings Model and Assumptions Criticisms Scales Used in Research Early Research Deprivation Studies Typologies of Media Use Internet Internet-Based Technologies News Newspapers Political Communication Radio sSdH.